Arguments, field notes and the occasional receipt.
The Standard Was Never Neutral: What Hotels Knew and STRs Need to Learn
The short-term rental industry has scale, influence and economic impact, and none of the standards, credentialing or collective infrastructure that made the hotel industry inevitable. An open letter.
Read itIf a Short-Term Rental Host Wanted to Connect With Your Destination… Would They Know Where to Go?
Hosts want to connect with destinations. They want the local resources and the right recommendations. The problem is that most destinations have never built a door for them to walk through.
Read itThe Housing Crisis Narrative We Keep Getting Wrong
Short-term rentals have become the default villain in conversations about housing affordability. Meanwhile fourteen million second homes sit almost entirely outside the systems we use to track housing impact.
Read itThe Host Gap and the Missing Operating System for Tourism
Field notes from inside the Hosts & Home Teams Living Lab: what destinations are afraid to ask, what hosts skip past entirely, and why platforms have no reason to close the gap.
Read itAre We Building a Destination Brand or Just Running Marketing Campaigns?
Campaigns create visibility. Brand creates memory. When the calendar fills with the next promotion, the destination stops sounding like a place and starts sounding like a series of offers.
Read itAre We Marketing Experiences or Inventory?
Travelers no longer struggle to find options. They struggle to decide where to go. That single shift is the difference between a destination that reads as a catalog and one that reads as an invitation.
Read itWhere Rural DMOs Are Winning in 2026
Metro destinations can spend their way into visibility. Rural destinations have to get creative with what they already have, which is why some of the best work in the industry is coming out of small towns.
Read itAre We Measuring What Actually Matters, or Just What Is Easy to Report?
Dashboards export by the second and the reports keep getting longer. Resident sentiment, community trust and stakeholder alignment are harder to pull, and they are the ones that tell the truth.
Read itAre Short Term Rentals Part of Our Strategy or a Conversation We Avoid?
Avoiding the conversation does not make the impact disappear. It only removes your ability to understand it, and STRs are usually where new visitor behavior shows up first.
Read itDo Your Stakeholders Understand What a DMO Actually Does?
If they don't, they will fill in the blanks themselves, and the blank usually says "the DMO promotes the destination." That assumption is where misaligned budgets and burned-out teams begin.
Read itThe Middleman is Getting Rich Off Your Room Tax
Airbnb collects your room tax, hands it over in a bundle, and keeps the relationship. No guest names, no host contacts, no idea who made it happen. Somehow we've decided this is working.
Read it